DEMA 2007: New Partnerships Help REEF, Help Dive Industry

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Fall Intern, Lauren Finan giving a certificate of appreciation to one of our volunteers James Brooke
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Two of the raffle winners Cindy Whitaker and Catherine Whitaker with the photographer, Tom Isgar
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DEMA 2007 Booth with Leda Cunningham, Executive Director and REEF volunteer Mike Phelan

On October 31, while many of you donned witch's hats and goofy masks, the REEF team suited up in Diving That Counts! t-shirts and made the annual pilgrimage to DEMA Show 2007, the largest dive industry trade show. DEMA was again held in Orlando, Florida, allowing local volunteers Mike Phelan, Tom Isgar, Dave Grenda, Lillian Kenney, and Nancy Eickelmann to generously donate their time in helping at the REEF booth. Fall interns Catherine Whitaker and Lauren Finan were rock stars as REEF ambassadors at the show by promoting the Volunteer Survey Project among attendees, helping recruit new Field Stations and selling REEF merchandise. Many thanks to Tom Isgar for donating four marine life prints to a daily raffle at the REEF booth.

One notable difference at DEMA this year was the undercurrent of environmental awareness among both exhibitors and attendees. REEF Executive Director, Leda Cunningham, co-led a workshop on using eco-activities (like the REEF Volunteer Survey Project) to increase diver acquisition with Project AWARE Director Jenny Miller-Garmendia. More than 12 organizations - non-profit, government, small business - have formed an alliance to serve as a resource for eco-activities and environmental education to the dive industry. We were honored to meet with White House representative, Gerhard Kuska, DEMA President, Tom Ingram and others with an interest in seeing this "Blue Diver Alliance" grow into active partnerships with the dive industry.

From the dive industry's perspective, the environment sells. Recent market research shows that the target dive consumer is the baby-boomer, for whom the environment is an important factor in their consumption decisions, including whether and where to go diving. Many exhibitor-sponsored seminars focused on practical strategies for marketing to the eco-conscious customer; one even demonstrated ways that a dive shop might "green" itself by, for example, using bio-diesel in its boats or installing energy efficient appliances. REEF continues to work with dive industry members in promoting the Volunteer Survey Project as a way to recruit and retain divers while helping collect important underwater information to help preserve the marine life that divers want to see. REEF survey materials like Starter Kits and the new home study DVD course (read the press release here) and the Field Station program (visit www.REEF.org for more info) are tools REEF uses to provide incentives to dive shops and other industry members to get involved with REEF.

REEF is excited to be working closely with the dive industry as DEMA launches its new "Be A Diver" campaign (January, 2008). We look forward to welcoming a new wave of environmentally engaged divers and training them to better understand and preserve marine life.

REEF Attends 54th Boston Sea Rovers Clinic

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54th Annual Underwater Clinic of Boston Sea Rovers
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Boston Scene near Fairmont Hotel
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Increasing awareness of REEF in the Northeast
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Joe Cavanaugh and Holly Martel Bourbon
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Foureye Butterflyfish seen with Cunner in Woods Hole. Photo: Alison Johnson

REEF had the opportunity to attend the 54th Annual Underwater Clinic of Boston Sea Rovers, March 8-9th in Boston, MA. The Boston Sea Rovers has sponsored the “Longest Continuously Running Dive Show in the World.” Each annual clinic attracts as speakers, educators, explorers, scientists, divers and underwater photographers. The purpose of the lectures is to help Sea Rovers achieve the club mission “to educate the general public about the underwater world.” Since 1954, Sea Rovers has held an annual clinic in Boston for the purpose of raising the level of knowledge of the underwater world. Early members of the club invented the first underwater film show or clinic as it was known then and is still called such today. In addition to over 40 speakers this year and many booths at the show, there was the Saturday evening film event which is a must-see showcase of underwater photos and videos from renowned leaders in the field.

Past speakers at the annual clinic include myriad famous names such as Jacques Cousteau, Sylvia Earle, Robert Ballard, George Bond, Peter Gimbel, Stan Waterman, Brian Skerry, Bob Talbot, David Doubilet, and many others.  Really, the Sea Rovers history mirrors that of SCUBA diving and the presenters have always been those same individuals who have been pioneers and innovators in diving, underwater science, marine conservation, underwater archaeology and discovery, and photography/videography.  I think if I were to describe the Sea Rovers in one sentence, it would be this: If every dive site in the world had 10' viz, 30 degree water temps, 1 fish and one moonsnail to see, it took the entire dive to find said fish and moonsnail, and you had to wear 40lbs in dive weight, there would still be an avid group of SCUBA enthusiasts in the Boston Sea Rovers! The annual event is really the last major dive show in America run solely by volunteers and proceeds from the event are used for scholarships, internships, in support of other non-profit organizations such as SeaMark and the Cotting School for Handicapped Children, and to continue to promote the goals of Sea Rovers.To learn more about the Sea Rovers, please visit http://www.bostonsearovers.com/BSRpublic/library

I also spoke at the New England Aquarium as part of their Lowell Lecture Series and to the Aquarium Dive Club while visiting Boston.  The general motivation behind sending this native New Englander back home was to foster new and old liaisons in capacity building in the region.  Most people who attended my talks did not know that REEF conducts surveys or has a presence in New England.  Part of our goal in participating in the Clinic was to promote REEF programs such as the Great Annual Fish Count; increase our number of regional Field Stations; develop partnerships for utilizing the data that we hope to begin collecting in earnest in the coming year; create a regional list serve for interested individuals to connect on REEF programs; and develop a strategic plan for the region.  For our part, REEF is committed to creating a separate New England online data entry interface for our website in the coming month, revamping the NE fish ID curriculum, and hopefully adding invertebrates to this curriculum, developing a NE Advanced Assessment Team (AAT) program, then utilizing this AAT team for regional monitoring and ad hoc conservation efforts. Encouraging regional dive clubs to conduct surveys while on their winter trips in the Caribbean offers another way for NE members to get involved.  Stay tuned for more news from our NE partnerships and look to see the New England online data entry up and running very soon. Ultimately, nurturing REEF's survey efforts in New England will benefit many stakeholders just as these survey data currently inform marine management decisions in our other survey regions.

There are a few people I would like to thank here for making this trip possible:  Vickie Cataldo (NEAQ Lowell Lecture Coordinator) for her generous travel support to REEF;  Dan Laughlin and Sarah Taylor at NEAQ; David Caldwell (Exhibitor/Coordinator of Sea Rovers); David Morton (President Sea Rovers); Bob Michelson for ongoing support of REEF; Terri Rioux (WHOI DSO); Al Bozza (NEAQ Dive Club); and especially Holly Bourbon Martel for arranging my Sea Rovers talk, co-presenting with me, and for taking on the role of Volunteer NE Regional Coordinator for REEF.  Also, thanks to The New England Aquarium in Boston and the Coastal Dive Center in Hingham, MA our regional REEF Field Stations. Cape Ann Divers in Gloucester and Divers Market in Plymouth also have recently assisted REEF.

REEF Leads Non-Native Fish Workshop

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Over 20 management agencies and organizations attended the non-native fish workshop hosted by REEF last month.
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Indo-Pacific Lionfish are now omni-present throughout the Bahamas but have yet to be found south of Miami. A coordinated response plan to deal with any south Florida sightings was developed during the workshop.

As part of REEF's continuing work on non-native species, particulary the invasive Indo-Pacific lionfish, a multi-agency technical workshop was hosted by REEF, NOAA and the USGS to develop early detection and rapid response plans for Southeast Florida.  Over 20 different state, federal and organizational offices were represented at the 2-day workshop, which was held June 18th and 19th in Marathon, Florida.  Breakout seesions addressing early warning and notification, jursidictions and permitting, and rapid response led to a coordinated response plan outlining detection and response efforts from intitial sighting through removal and final reporting.  

The workshop featured presentations by Florida Fish and Wildlife Commission's Scott Hardin, REEF's Lad Akins, the USGS's Pam Fuller and NOAA's James Morris.  In addition, REEF partners from Bermuda (Chris Flook), the Bahamas (Nicola Smith), Canada (Stephanie Green) and the National Aquarium in Washington DC (Andrew Pulver) provided critical examples of their work addressing the lionfish invasion.

While lionfish are yet to be confirmed in the Southeast Florida region south of Miami, it is believed their arrival is eminent.  Plans developed as part of this workshop will be critical in helping minimize impacts of this invasive species as well as helping to prevent the establishment of other non-ative fish and invertebrates in Southeast waters.  The program, once groundtruthed, will provide an Early Detection/Rapid Response model for other areas of the US and Caribbean.  Funding for the workshop was provided by REEF, the Mote Protect Our Reefs fund, NOAA's Aquatic Invasive Species Program, the USGS, NOAA's National Marine Sanctuary System, and the Gulf and Atlantic States Regional Panel on Aquatic Invasive Species.

Special thanks is due to USGS's Pam Schofield and NOAA's Tom Culliton for their work in organizing and conducting the workshop.

To report sightings of any non-native species, go to www.reef.org/programs/exotic or call (305) 852-0030.

REEF Data Entry Tips

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Never far from internet access! Sitting on the boat in Makah Marina, Olympic Coast REEF surveyors submit their survey data for the day. Online entry is the preferred way to submit REEF data. Photo by Janna Nichols.
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It's always a good idea to review your data soon after your dive.
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REEF surveyors in Hawaii, as well as the West Coast/Pacific region and the Tropical Eastern Pacific, can all enter data online.

Processing and error checking the 1,000+ REEF surveys submitted each month by our members as part of the Volunteer Survey Project is one of REEF's highest priorities. With limited staff and resources, there are a few things that you can do to help us maintain the integrity of this incredible database. Most importantly - whenever possible, please submit your data through the Online Data Entry interface, http://www.REEF.org/dataentry. Turnaround time is typically 1-3 weeks, compared with 8-12 weeks for paper scansheets. Plus it saves postage and paper! The second most important way you can help -- if you are submitting data on scansheets, please have your REEF member number and complete 8-digit zone code filled in on the form before mailing it to REEF. Read on for more helpful hints.

Online Data Entry Tips

  • You need to be a REEF member in order to submit data. If you aren’t already a member, join online. It’s easy and FREE! If you are a member but you do not know your survey number, you can check it here http://www.reef.org/user/numberlookup. If you have trouble retrieving your number, email us at reefhq@reef.org.
  • You must have pop-up windows enabled for the Online Data Entry program to work.
  • As you progress through the screens using the Next and Back buttons, your entries will be saved. If you lose your Internet connection or need to logout before finishing, the information will be there to complete and submit when you log back in.
  • In order to submit a survey from a location, REEF must have an 8-digit zone code for the site in our database first. Existing zone codes are listed at http://www.reef.org/db/zonecodes. To have a zone code assigned for a new site, please contact us at reefhq@reef.org.
  • Listed and Unlisted Species - The listed species screens navigate you through a list of the most common species from the region you surveyed. At any time, you can jump directly to a particular family using the navigation list on the left-hand side. After you have entered all of your listed species, you will then be able to add any additional fish species. You will be able to search by common, scientific, and family names or be entering in the specific species code if already known.
  • Summary and Error Checking - After you are finished entering the data, your entries will be summarized. Please review this summary and confirm that all information is correct. Your sightings data will be compared to REEF’s existing data and any rare or new sightings or species that are commonly misidentified will be flagged. You will be asked to confirm these sightings.
  • Submit - Once you select “Submit” the survey data will be stored in a permanent file and you will no longer be able to review or edit the data. The data will then be loaded into the REEF Database, however, note that data will be not immediately added to the database. Each survey submitted will be assigned a survey number that will be shown on the final confirmation page; this unique number is similar to the form number printed on each paper scanform and should be kept for your records. You can use your browser’s print function to print the final review page.
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    REEF is currently modifying our Online Data Entry program for surveys from the Tropical Eastern Pacific and the Northeast. We hope to have this available soon.

    3 Paths that Merged As One

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    The James E. Lockwood REEF HQ in Key Largo, Florida.
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    Members of REEF's Board of Trustees and representatives of Mr. Lockwood's estate cut the ceremonial ribbon.

    On April 25, 2009 we celebrated history in Key Largo. It was a beautiful tropical day with the REEF parking lot covered in tents, tables and chairs, fish balloons with cold drinks and appetizers island music being offered up. People came from near and far as we all helped celebrate the dedication of the James E Lockwood REEF Headquarters. The afternoon celebrated the merging of three paths - that of a dive industry pioneer, a historic building in the Florida Keys and a grass-roots environmental organization. The gift by James E. Lockwood will go a long way in helping REEF protect, educate and enable divers, snorkelers and armchair enthusiasts to make the world a better place.

    Casey Wilder, REEF Program Assistant, designed a beautiful program that outlined how we all ended up in the parking lot on this day. Make sure you check out the online version of this little piece of history. The program provides an overview of the history of James E. Lockwood, a true diving pioneer, the 1913 Conch House that houses REEF and the history of REEF and how all three ended up moving forward together as of 4/25/09.

    Special guests Mike Dorn and John Campbell provided the history of Mr. Lockwood, which is incredibly fascinating and diverse. Paul Humann and Ned De Loach spoke on behalf of REEF and talked about how REEF is Key Largo’s very own home grown environmental 501(c)(3), making it very relevant that REEF’s office are housed in the oldest building in Key Largo. Following the ribbon cutting ceremony, we unveiled the beautiful new plaque commemorating the James E. Lockwood REEF Headquarters and the date the house was built. The Conch house even received a spiffy new coat of paint so she was dressed for the occasion. Special thanks to Bill Corbett of Keys Home Improvement for doing such a superb job in record time!

    The next time you are in the Keys be sure to stop by the James E Lockwood REEF Headquarters, MM 98.3 in the median and enjoy a little history, mingle with REEF staff and shop for the fish.

    REEF 2009 Volunteer of the Year

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    David Jennings is REEF's 2009 Volunteer of the Year. Photo by Janna Nichols.
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    David conducting a survey along the Olympic Coast. Photo by Janna Nichols.
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    Never without his slate! Photo by Janna Nichols.

    REEF proudly awards our 2009 Volunteer of the Year award to David Jennings, a dedicated REEF surveyor and ambassador. David has been a member of REEF since 2006. He has conducted 154 REEF surveys and he is a member of the Pacific Advanced Assessment Team (AAT).

    David is a textbook example of the phrase “Learn it, Love it, Protect it”. After participating on REEF’s annual AAT survey project of the Olympic Coast National Marine Sanctuary in 2008, David became concerned that the rockfish populations he was documenting had significantly decreased from those that the REEF teams documented in the earlier years of the project. Rockfish are especially vulnerable to over-fishing because they are long-lived species, some living to be over 100 years old! After looking at the REEF data for the region as well as the existing rules for rockfish harvest, David put together a series of proposed rule changes and submitted them to the Washington Department of Fish and Wildlife (WDFW) for consideration.

    What makes David special is he then took the extra step of getting involved directly. In June 2009, David was appointed by the Washington Governor to a six-year term as one of Washington’s nine Fish and Wildlife Commissioners—another volunteer conservation position.

    David is also just about as active above water, working on forest conservation work. He helped establish a grassroots forest conservation organization, the Gifford Pinchot Task Force (GPTF) and serves as volunteer chair of that organization.

    Picking just one outstanding volunteer each year is difficult. REEF volunteers are the cornerstone of the organization. Without this dedicated corps, our marine conservation programs would not exist. They are central to the REEF Volunteer Survey Project, in which over 12,000 divers and snorkelers have submitted their sightings information to the largest marine life database in the world. REEF volunteers conduct important marine conservation research alongside scientists as part of the Grouper Moon Project and the Lionfish Invasion Program. And donations from our members are critical to ensuring the long-term success of the organization.

    The REEF staff and Board of Trustees extend a big thank you to David and congratulate him on all of his efforts and great work on behalf of the organization and marine conservation.

    News Tidbits

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    Great Annual Fish Count 2010 - An exciting lineup of free identification seminars and survey dives are being organized around the country by REEF partners. Check out the GAFC Website for more details and to find out how to organize your own GAFC event. And be sure to watch the GAFC calendar of events to see what's being planned in your area.

    New REEF Field Stations - This past month, we welcome five new businesses to our growing list of Field Stations. These now join the other 196 Field Stations and Independent Instructors worldwide:

    Cedar Beach Ocean Lodge/49th Parallel Dive Charters - Thetis Island, BC

    Divers Cove - Davie, FL

    Dive Club of Silicon Valley - Santa Clara, CA

    Earth, Sea and Sky - Zakynthos, Greece

    Scuba Set Adventure Center - Puyallup, WA

    Check Out the REEF Store! It's your one stop shop for all of your REEF Gear, ID Books and REEF Survey Supplies. Recently added items include the "Not On My Reef" Lionfish Invasion Research T-shirts and REEF water bottles.

    Become a Fan of REEF on Facebook - We recently surpassed the 1,200-fan mark on the REEF Facebook Page. The REEF Facebook page is a place to find the latest information about our programs and events, REEF's marine conservation work, and exclusive content and stories. It's also a great place for our members to post pictures, fish stories and whatever is on their mind.

    Outstanding in their Field: Featured REEF Field Station, Horizon Divers

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    REEF is proud to partner with over 130 dive shops, dive clubs, individuals, and other organizations as REEF Field Stations.

    This month we feature Horizon Divers in Key Largo, FL. Just down the street from REEF Headquarters, they have been a long-time supporter of REEF’s efforts. One of their hallmark efforts is supporting the REEF Marine Conservation Internship Program by allowing REEF Interns to come out on the boat for free and conduct fish surveys. Horizon dive instructor, Mike Ryan, says, “It’s a lot of fun having them out on the boat regularly and getting to know them. When other divers see their slates and see them tallying fish underwater, they become curious and often ask the interns what they are doing and why count fish. The interns are great because they have the ability to inspire divers to learn fish names and start surveying which, in turn, brings us more business!” Mike also gets into REEF surveying himself. When asked about his best lifetime sightings, he quickly said they were a Manta Ray at one of their popular dive sites and a resident Longlure Frogfish that was regularly surveyed on the Speigel Grove for nearly a two-year timespan.

    Horizon Divers regularly teaches fish identification specialty courses and always encourages their students to become REEF surveyors. The shop is also very active in REEF’s Lionfish Control Program in the Keys. Most of their staff have been through REEF’s Lionfish Collection and Handling Workshop and they hold current permits to collect lionfish in the no-take Sanctuary Preservation Areas (SPAs). The dive shop also serves as a Lionfish Collection Bank, collecting, labeling, and storing collected lionfish until they pass them to REEF for research purposes. Mike recently developed a “Lionfish Safari” PADI specialty course. Mike says, “Although lionfish are an ecological nightmare, we are trying to make the best of it by engaging divers in lionfish control efforts and drumming up business at the same time.”

    REEF and Florida Keys Sanctuary to Host Second Annual Lionfish Derby Series

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    Divers will return to Florida Keys waters next month on a mission: net thousands of dollars in cash and prizes while protecting the environment from invasive lionfish. REEF and the Florida Keys National Marine Sanctuary are hosting the second annual lionfish derby series starting May 14, in Long Key, Fla. In 2010, the inaugural series of lionfish derbies removed 664 of the Pacific invaders from sanctuary waters. “Anyone who appreciates the diversity of the Keys coral reef should be concerned about these invasive fish,” said Sean Morton, Sanctuary Superintendent. “Divers have been actively engaged in lionfish removal in the Keys since 2009 and these tournaments are a way to reward them for their dedication to the reef.” Researchers will collect samples from lionfish caught at the derbies to learn more about lionfish genetics, growth, and impacts to native marine life. Each tournament also includes a detailed awareness and training briefing and lionfish tasting. In addition to the derby on May 14, two other events will be held later this year -- August 20 at Coconuts Restaurant in Key Largo and November 5 at Hurricane Hole Marina in Key West. To find out more about the Derby Series, visit the Derby Webpage.

    Lionfish Derbies in the Florida Keys Removes Over 1,000 of the Invasive Fish

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    Jen Russell shows off her catch, which netted the largest lionfish award in the Key West derby this year.

    Divers and snorkelers removed 1,518 invasive lionfish from Florida Keys waters during three Lionfish Derby events in 2011. Organized by REEF in partnership with the Florida Keys National Marine Sanctuary, the Florida Keys Lionfish Derby series began in 2010 to engage local communities in addressing the invasive lionfish issue. Goals of the lionfish derby series include raising awareness, educating collectors in safe collecting and handling procedures, providing samples for research, conducting lionfish cooking demonstrations and tastings for the general public, and encouraging ongoing removal efforts throughout the region. Teams of registered divers competed for cash and prizes in the categories of most, largest, and smallest lionfish. Dive teams traveled from as far as Chicago, IL.; Austin, TX; and Sunapee, NH to compete in the derbies. Participants and attendees observed filleting demonstrations and enjoyed tastings of lionfish caught during the event. Researchers from the U.S. Geological Survey, Salisbury University, University of Florida, Loyola University, international researchers from the UK, the State of Florida, and NOAA all utilized samples and data from the derbies to aid in their lionfish research. Growing populations of lionfish off the southeast U.S., Caribbean, and Gulf of Mexico are impacting native marine life commercially, recreationally, and ecologically important species. Derbies are just one of several strategies being employed to help control the lionfish invasion. Thanks to derby sponsors, including Ocean Reef Conservation Association, City of Layton, Divers Direct, Dive Key West, Spree Expeditions, Markey Marine Services, and The Weekly Newspapers. Visit www.REEF.org/lionfish/derbies for derby results and updates on future derbies. Visit the REEF Lionfish webpage to find out more about REEF's Lionfish program.

    Design by Joanne Kidd, development by Ben Weintraub