DEMA 2007: New Partnerships Help REEF, Help Dive Industry

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Fall Intern, Lauren Finan giving a certificate of appreciation to one of our volunteers James Brooke
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Two of the raffle winners Cindy Whitaker and Catherine Whitaker with the photographer, Tom Isgar
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DEMA 2007 Booth with Leda Cunningham, Executive Director and REEF volunteer Mike Phelan

On October 31, while many of you donned witch's hats and goofy masks, the REEF team suited up in Diving That Counts! t-shirts and made the annual pilgrimage to DEMA Show 2007, the largest dive industry trade show. DEMA was again held in Orlando, Florida, allowing local volunteers Mike Phelan, Tom Isgar, Dave Grenda, Lillian Kenney, and Nancy Eickelmann to generously donate their time in helping at the REEF booth. Fall interns Catherine Whitaker and Lauren Finan were rock stars as REEF ambassadors at the show by promoting the Volunteer Survey Project among attendees, helping recruit new Field Stations and selling REEF merchandise. Many thanks to Tom Isgar for donating four marine life prints to a daily raffle at the REEF booth.

One notable difference at DEMA this year was the undercurrent of environmental awareness among both exhibitors and attendees. REEF Executive Director, Leda Cunningham, co-led a workshop on using eco-activities (like the REEF Volunteer Survey Project) to increase diver acquisition with Project AWARE Director Jenny Miller-Garmendia. More than 12 organizations - non-profit, government, small business - have formed an alliance to serve as a resource for eco-activities and environmental education to the dive industry. We were honored to meet with White House representative, Gerhard Kuska, DEMA President, Tom Ingram and others with an interest in seeing this "Blue Diver Alliance" grow into active partnerships with the dive industry.

From the dive industry's perspective, the environment sells. Recent market research shows that the target dive consumer is the baby-boomer, for whom the environment is an important factor in their consumption decisions, including whether and where to go diving. Many exhibitor-sponsored seminars focused on practical strategies for marketing to the eco-conscious customer; one even demonstrated ways that a dive shop might "green" itself by, for example, using bio-diesel in its boats or installing energy efficient appliances. REEF continues to work with dive industry members in promoting the Volunteer Survey Project as a way to recruit and retain divers while helping collect important underwater information to help preserve the marine life that divers want to see. REEF survey materials like Starter Kits and the new home study DVD course (read the press release here) and the Field Station program (visit www.REEF.org for more info) are tools REEF uses to provide incentives to dive shops and other industry members to get involved with REEF.

REEF is excited to be working closely with the dive industry as DEMA launches its new "Be A Diver" campaign (January, 2008). We look forward to welcoming a new wave of environmentally engaged divers and training them to better understand and preserve marine life.

Don’t Miss the REEF Trip to Baja Mexico This Fall

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A school of king angelfish, one of the hundreds of reef fishes that can be seen during a dive in Baja. Photo by Paul Humann.
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A REEF volunteer checks over her survey on a previous Baja Field Survey.

The REEF 2008 Field Survey Schedule is in full swing. Many of the trips are already sold out, but we wanted to bring your attention to one that still has some space on it -- the Field Survey to Baja Mexico aboard the Don Jose in the Sea of Cortez this October. This is a great trip, with spectacular diving and lots of tropical fishes, warm and clear water, and beautiful topside scenery. Some of the highlights include giant hawkfish, jawfish the size of your leg, whale sharks and manta rays, and spectacular sunsets over unpopulated desert islands.  This will be the 5th time that REEF has done this amazing trip, and there is a good reason we keep going back.  Come see what it's all about.  The trip begins and ends in La Paz Mexico aboard the Don Jose live-aboard.  Dr. Brice Semmens, reef fish ecologist and expert in Baja fishes, will be leading this trip. 

  This Field Survey is only held every few years so don't miss your chance!  To find out more, check out the trip flyer.  To secure your space, contact Jeanne at Baja Expeditions, 800-843-6967, travel@bajaex.com.

October 5 - 12, 2008 -- $1,550 - $1,750 per person, depending on room type.  Package Includes:  Six nights shipboard accommodations and one night local hotel accommodations in La Paz.  Meals are included, beginning with breakfast on Day 2 and end with lunch on Day 7, and includes beer, soda and wine while shipboard.

Bahamian Tale of Two Gobies

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A great find -- the rare Exuma goby! Photo by Ned DeLoach.
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An even greater find -- the very rare lemon goby! Photo by Ned DeLoach.
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Exuma gobys up in the water column. They behave similar to masked/glass gobies. Photo by Andy Dehart.

In January, 2008 the National Aquarium Institute organized and conducted a Bahamian conservation expedition on the Aqua Cat live-aboard dive vessel. Our mission was to conduct REEF surveys and work on the invasive lionfish project. On board this trip were Lad Akins (REEF Special Projects Director), Ned and Anna DeLoach, Chris Flook (Bermuda Aquarium), National Aquarium staff, and aquarium and REEF volunteers. In addition to meeting the lionfish research goals of the cruise, we were treated to not one but two exciting and rare finds - the Exuma goby and the lemon goby.

At a dive site in Eleuthera called Cave Rock Reef we geared up and readied ourselves for lionfish behavior monitoring. Just as I started getting my gear together Anna came to the surface to tell me she had found a school of Exuma gobies, Gobiosoma atronasum. What I had not realized was that the keen eye of Bruce Purdy, owner of the Aqua Cat and avid REEF surveyor and supporter had noticed them at this site before and he had directed Anna to the exact coral head. I have logged over 400 dives in the Bahamas and until this day the Exuma goby had always eluded me. To the casual observer this fish looks like a cleaning goby or sharknose goby until you notice its behavior. Unlike most other “neon-type” gobies, the Exuma Goby spends most of its time hovering in the water column, not perched on the coral. They act very similar to the masked and glass gobies. Excited to add a new species to my life list I leave the small cluster of these great fish and head down to my assigned duty of monitoring a lionfish.

Two days later, while on a dive at Blacktip Wall in the Exumas, I noticed a few fish mixed in with school bass. These fish looked out of place and very different from anything I had ever seen. I noted as much detail as possible on my REEF slate and swam on hoping that one of my fellow trip members would be able to help me identify it. As it turns out no one had any idea what it was, but luckily Ned had also seen this odd fish and had taken some great photos of it. After some research when we returned from the trip, we discovered this fish was a lemon goby, Vomerogobius flavus. The lemon goby is an exciting new fish to the REEF database. This species was identified and described in 1971 from 11 Bahamian specimens, but this sighting in the Exumas is a range extension for the species.

It was truly a rewarding experience to finally see and survey the Exuma goby that I have searched for on many trips. To document a fish that I did not even know existed was the icing on the cake. For a fish lover like me, getting to find a new species for the REEF database is an honor. REEF surveying truly keeps diving exciting and new. I am concerned about the effects that the invasive lionfish could have on these two species of gobies with such a narrow range in which they live, but the data from all of our great volunteers helps us track these changes. It would be a shame to lose such unique endemic species due to this foreign invader. We hope you enjoy seeing some of the first photos ever published of these two goby gems.

REEF Data Entry Tips

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Never far from internet access! Sitting on the boat in Makah Marina, Olympic Coast REEF surveyors submit their survey data for the day. Online entry is the preferred way to submit REEF data. Photo by Janna Nichols.
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It's always a good idea to review your data soon after your dive.
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REEF surveyors in Hawaii, as well as the West Coast/Pacific region and the Tropical Eastern Pacific, can all enter data online.

Processing and error checking the 1,000+ REEF surveys submitted each month by our members as part of the Volunteer Survey Project is one of REEF's highest priorities. With limited staff and resources, there are a few things that you can do to help us maintain the integrity of this incredible database. Most importantly - whenever possible, please submit your data through the Online Data Entry interface, http://www.REEF.org/dataentry. Turnaround time is typically 1-3 weeks, compared with 8-12 weeks for paper scansheets. Plus it saves postage and paper! The second most important way you can help -- if you are submitting data on scansheets, please have your REEF member number and complete 8-digit zone code filled in on the form before mailing it to REEF. Read on for more helpful hints.

Online Data Entry Tips

  • You need to be a REEF member in order to submit data. If you aren’t already a member, join online. It’s easy and FREE! If you are a member but you do not know your survey number, you can check it here http://www.reef.org/user/numberlookup. If you have trouble retrieving your number, email us at reefhq@reef.org.
  • You must have pop-up windows enabled for the Online Data Entry program to work.
  • As you progress through the screens using the Next and Back buttons, your entries will be saved. If you lose your Internet connection or need to logout before finishing, the information will be there to complete and submit when you log back in.
  • In order to submit a survey from a location, REEF must have an 8-digit zone code for the site in our database first. Existing zone codes are listed at http://www.reef.org/db/zonecodes. To have a zone code assigned for a new site, please contact us at reefhq@reef.org.
  • Listed and Unlisted Species - The listed species screens navigate you through a list of the most common species from the region you surveyed. At any time, you can jump directly to a particular family using the navigation list on the left-hand side. After you have entered all of your listed species, you will then be able to add any additional fish species. You will be able to search by common, scientific, and family names or be entering in the specific species code if already known.
  • Summary and Error Checking - After you are finished entering the data, your entries will be summarized. Please review this summary and confirm that all information is correct. Your sightings data will be compared to REEF’s existing data and any rare or new sightings or species that are commonly misidentified will be flagged. You will be asked to confirm these sightings.
  • Submit - Once you select “Submit” the survey data will be stored in a permanent file and you will no longer be able to review or edit the data. The data will then be loaded into the REEF Database, however, note that data will be not immediately added to the database. Each survey submitted will be assigned a survey number that will be shown on the final confirmation page; this unique number is similar to the form number printed on each paper scanform and should be kept for your records. You can use your browser’s print function to print the final review page.
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    REEF is currently modifying our Online Data Entry program for surveys from the Tropical Eastern Pacific and the Northeast. We hope to have this available soon.

    3 Paths that Merged As One

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    The James E. Lockwood REEF HQ in Key Largo, Florida.
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    Members of REEF's Board of Trustees and representatives of Mr. Lockwood's estate cut the ceremonial ribbon.

    On April 25, 2009 we celebrated history in Key Largo. It was a beautiful tropical day with the REEF parking lot covered in tents, tables and chairs, fish balloons with cold drinks and appetizers island music being offered up. People came from near and far as we all helped celebrate the dedication of the James E Lockwood REEF Headquarters. The afternoon celebrated the merging of three paths - that of a dive industry pioneer, a historic building in the Florida Keys and a grass-roots environmental organization. The gift by James E. Lockwood will go a long way in helping REEF protect, educate and enable divers, snorkelers and armchair enthusiasts to make the world a better place.

    Casey Wilder, REEF Program Assistant, designed a beautiful program that outlined how we all ended up in the parking lot on this day. Make sure you check out the online version of this little piece of history. The program provides an overview of the history of James E. Lockwood, a true diving pioneer, the 1913 Conch House that houses REEF and the history of REEF and how all three ended up moving forward together as of 4/25/09.

    Special guests Mike Dorn and John Campbell provided the history of Mr. Lockwood, which is incredibly fascinating and diverse. Paul Humann and Ned De Loach spoke on behalf of REEF and talked about how REEF is Key Largo’s very own home grown environmental 501(c)(3), making it very relevant that REEF’s office are housed in the oldest building in Key Largo. Following the ribbon cutting ceremony, we unveiled the beautiful new plaque commemorating the James E. Lockwood REEF Headquarters and the date the house was built. The Conch house even received a spiffy new coat of paint so she was dressed for the occasion. Special thanks to Bill Corbett of Keys Home Improvement for doing such a superb job in record time!

    The next time you are in the Keys be sure to stop by the James E Lockwood REEF Headquarters, MM 98.3 in the median and enjoy a little history, mingle with REEF staff and shop for the fish.

    REEF 2009 Volunteer of the Year

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    David Jennings is REEF's 2009 Volunteer of the Year. Photo by Janna Nichols.
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    David conducting a survey along the Olympic Coast. Photo by Janna Nichols.
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    Never without his slate! Photo by Janna Nichols.

    REEF proudly awards our 2009 Volunteer of the Year award to David Jennings, a dedicated REEF surveyor and ambassador. David has been a member of REEF since 2006. He has conducted 154 REEF surveys and he is a member of the Pacific Advanced Assessment Team (AAT).

    David is a textbook example of the phrase “Learn it, Love it, Protect it”. After participating on REEF’s annual AAT survey project of the Olympic Coast National Marine Sanctuary in 2008, David became concerned that the rockfish populations he was documenting had significantly decreased from those that the REEF teams documented in the earlier years of the project. Rockfish are especially vulnerable to over-fishing because they are long-lived species, some living to be over 100 years old! After looking at the REEF data for the region as well as the existing rules for rockfish harvest, David put together a series of proposed rule changes and submitted them to the Washington Department of Fish and Wildlife (WDFW) for consideration.

    What makes David special is he then took the extra step of getting involved directly. In June 2009, David was appointed by the Washington Governor to a six-year term as one of Washington’s nine Fish and Wildlife Commissioners—another volunteer conservation position.

    David is also just about as active above water, working on forest conservation work. He helped establish a grassroots forest conservation organization, the Gifford Pinchot Task Force (GPTF) and serves as volunteer chair of that organization.

    Picking just one outstanding volunteer each year is difficult. REEF volunteers are the cornerstone of the organization. Without this dedicated corps, our marine conservation programs would not exist. They are central to the REEF Volunteer Survey Project, in which over 12,000 divers and snorkelers have submitted their sightings information to the largest marine life database in the world. REEF volunteers conduct important marine conservation research alongside scientists as part of the Grouper Moon Project and the Lionfish Invasion Program. And donations from our members are critical to ensuring the long-term success of the organization.

    The REEF staff and Board of Trustees extend a big thank you to David and congratulate him on all of his efforts and great work on behalf of the organization and marine conservation.

    News Tidbits

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    Great Annual Fish Count 2010 - An exciting lineup of free identification seminars and survey dives are being organized around the country by REEF partners. Check out the GAFC Website for more details and to find out how to organize your own GAFC event. And be sure to watch the GAFC calendar of events to see what's being planned in your area.

    New REEF Field Stations - This past month, we welcome five new businesses to our growing list of Field Stations. These now join the other 196 Field Stations and Independent Instructors worldwide:

    Cedar Beach Ocean Lodge/49th Parallel Dive Charters - Thetis Island, BC

    Divers Cove - Davie, FL

    Dive Club of Silicon Valley - Santa Clara, CA

    Earth, Sea and Sky - Zakynthos, Greece

    Scuba Set Adventure Center - Puyallup, WA

    Check Out the REEF Store! It's your one stop shop for all of your REEF Gear, ID Books and REEF Survey Supplies. Recently added items include the "Not On My Reef" Lionfish Invasion Research T-shirts and REEF water bottles.

    Become a Fan of REEF on Facebook - We recently surpassed the 1,200-fan mark on the REEF Facebook Page. The REEF Facebook page is a place to find the latest information about our programs and events, REEF's marine conservation work, and exclusive content and stories. It's also a great place for our members to post pictures, fish stories and whatever is on their mind.

    Outstanding in their Field: Featured REEF Field Station, Horizon Divers

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    REEF is proud to partner with over 130 dive shops, dive clubs, individuals, and other organizations as REEF Field Stations.

    This month we feature Horizon Divers in Key Largo, FL. Just down the street from REEF Headquarters, they have been a long-time supporter of REEF’s efforts. One of their hallmark efforts is supporting the REEF Marine Conservation Internship Program by allowing REEF Interns to come out on the boat for free and conduct fish surveys. Horizon dive instructor, Mike Ryan, says, “It’s a lot of fun having them out on the boat regularly and getting to know them. When other divers see their slates and see them tallying fish underwater, they become curious and often ask the interns what they are doing and why count fish. The interns are great because they have the ability to inspire divers to learn fish names and start surveying which, in turn, brings us more business!” Mike also gets into REEF surveying himself. When asked about his best lifetime sightings, he quickly said they were a Manta Ray at one of their popular dive sites and a resident Longlure Frogfish that was regularly surveyed on the Speigel Grove for nearly a two-year timespan.

    Horizon Divers regularly teaches fish identification specialty courses and always encourages their students to become REEF surveyors. The shop is also very active in REEF’s Lionfish Control Program in the Keys. Most of their staff have been through REEF’s Lionfish Collection and Handling Workshop and they hold current permits to collect lionfish in the no-take Sanctuary Preservation Areas (SPAs). The dive shop also serves as a Lionfish Collection Bank, collecting, labeling, and storing collected lionfish until they pass them to REEF for research purposes. Mike recently developed a “Lionfish Safari” PADI specialty course. Mike says, “Although lionfish are an ecological nightmare, we are trying to make the best of it by engaging divers in lionfish control efforts and drumming up business at the same time.”

    REEF and Florida Keys Sanctuary to Host Second Annual Lionfish Derby Series

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    Divers will return to Florida Keys waters next month on a mission: net thousands of dollars in cash and prizes while protecting the environment from invasive lionfish. REEF and the Florida Keys National Marine Sanctuary are hosting the second annual lionfish derby series starting May 14, in Long Key, Fla. In 2010, the inaugural series of lionfish derbies removed 664 of the Pacific invaders from sanctuary waters. “Anyone who appreciates the diversity of the Keys coral reef should be concerned about these invasive fish,” said Sean Morton, Sanctuary Superintendent. “Divers have been actively engaged in lionfish removal in the Keys since 2009 and these tournaments are a way to reward them for their dedication to the reef.” Researchers will collect samples from lionfish caught at the derbies to learn more about lionfish genetics, growth, and impacts to native marine life. Each tournament also includes a detailed awareness and training briefing and lionfish tasting. In addition to the derby on May 14, two other events will be held later this year -- August 20 at Coconuts Restaurant in Key Largo and November 5 at Hurricane Hole Marina in Key West. To find out more about the Derby Series, visit the Derby Webpage.

    Lionfish Derbies in the Florida Keys Removes Over 1,000 of the Invasive Fish

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    Jen Russell shows off her catch, which netted the largest lionfish award in the Key West derby this year.

    Divers and snorkelers removed 1,518 invasive lionfish from Florida Keys waters during three Lionfish Derby events in 2011. Organized by REEF in partnership with the Florida Keys National Marine Sanctuary, the Florida Keys Lionfish Derby series began in 2010 to engage local communities in addressing the invasive lionfish issue. Goals of the lionfish derby series include raising awareness, educating collectors in safe collecting and handling procedures, providing samples for research, conducting lionfish cooking demonstrations and tastings for the general public, and encouraging ongoing removal efforts throughout the region. Teams of registered divers competed for cash and prizes in the categories of most, largest, and smallest lionfish. Dive teams traveled from as far as Chicago, IL.; Austin, TX; and Sunapee, NH to compete in the derbies. Participants and attendees observed filleting demonstrations and enjoyed tastings of lionfish caught during the event. Researchers from the U.S. Geological Survey, Salisbury University, University of Florida, Loyola University, international researchers from the UK, the State of Florida, and NOAA all utilized samples and data from the derbies to aid in their lionfish research. Growing populations of lionfish off the southeast U.S., Caribbean, and Gulf of Mexico are impacting native marine life commercially, recreationally, and ecologically important species. Derbies are just one of several strategies being employed to help control the lionfish invasion. Thanks to derby sponsors, including Ocean Reef Conservation Association, City of Layton, Divers Direct, Dive Key West, Spree Expeditions, Markey Marine Services, and The Weekly Newspapers. Visit www.REEF.org/lionfish/derbies for derby results and updates on future derbies. Visit the REEF Lionfish webpage to find out more about REEF's Lionfish program.

    Design by Joanne Kidd, development by Ben Weintraub