On October 31, while many of you donned witch's hats and goofy masks, the REEF team suited up in Diving That Counts! t-shirts and made the annual pilgrimage to DEMA Show 2007, the largest dive industry trade show. DEMA was again held in Orlando, Florida, allowing local volunteers Mike Phelan, Tom Isgar, Dave Grenda, Lillian Kenney, and Nancy Eickelmann to generously donate their time in helping at the REEF booth. Fall interns Catherine Whitaker and Lauren Finan were rock stars as REEF ambassadors at the show by promoting the Volunteer Survey Project among attendees, helping recruit new Field Stations and selling REEF merchandise. Many thanks to Tom Isgar for donating four marine life prints to a daily raffle at the REEF booth.
One notable difference at DEMA this year was the undercurrent of environmental awareness among both exhibitors and attendees. REEF Executive Director, Leda Cunningham, co-led a workshop on using eco-activities (like the REEF Volunteer Survey Project) to increase diver acquisition with Project AWARE Director Jenny Miller-Garmendia. More than 12 organizations - non-profit, government, small business - have formed an alliance to serve as a resource for eco-activities and environmental education to the dive industry. We were honored to meet with White House representative, Gerhard Kuska, DEMA President, Tom Ingram and others with an interest in seeing this "Blue Diver Alliance" grow into active partnerships with the dive industry.
From the dive industry's perspective, the environment sells. Recent market research shows that the target dive consumer is the baby-boomer, for whom the environment is an important factor in their consumption decisions, including whether and where to go diving. Many exhibitor-sponsored seminars focused on practical strategies for marketing to the eco-conscious customer; one even demonstrated ways that a dive shop might "green" itself by, for example, using bio-diesel in its boats or installing energy efficient appliances. REEF continues to work with dive industry members in promoting the Volunteer Survey Project as a way to recruit and retain divers while helping collect important underwater information to help preserve the marine life that divers want to see. REEF survey materials like Starter Kits and the new home study DVD course (read the press release here) and the Field Station program (visit www.REEF.org for more info) are tools REEF uses to provide incentives to dive shops and other industry members to get involved with REEF.
REEF is excited to be working closely with the dive industry as DEMA launches its new "Be A Diver" campaign (January, 2008). We look forward to welcoming a new wave of environmentally engaged divers and training them to better understand and preserve marine life.
REEF had the opportunity to attend the 54th Annual Underwater Clinic of Boston Sea Rovers, March 8-9th in Boston, MA. The Boston Sea Rovers has sponsored the “Longest Continuously Running Dive Show in the World.” Each annual clinic attracts as speakers, educators, explorers, scientists, divers and underwater photographers. The purpose of the lectures is to help Sea Rovers achieve the club mission “to educate the general public about the underwater world.” Since 1954, Sea Rovers has held an annual clinic in Boston for the purpose of raising the level of knowledge of the underwater world. Early members of the club invented the first underwater film show or clinic as it was known then and is still called such today. In addition to over 40 speakers this year and many booths at the show, there was the Saturday evening film event which is a must-see showcase of underwater photos and videos from renowned leaders in the field.
Past speakers at the annual clinic include myriad famous names such as Jacques Cousteau, Sylvia Earle, Robert Ballard, George Bond, Peter Gimbel, Stan Waterman, Brian Skerry, Bob Talbot, David Doubilet, and many others. Really, the Sea Rovers history mirrors that of SCUBA diving and the presenters have always been those same individuals who have been pioneers and innovators in diving, underwater science, marine conservation, underwater archaeology and discovery, and photography/videography. I think if I were to describe the Sea Rovers in one sentence, it would be this: If every dive site in the world had 10' viz, 30 degree water temps, 1 fish and one moonsnail to see, it took the entire dive to find said fish and moonsnail, and you had to wear 40lbs in dive weight, there would still be an avid group of SCUBA enthusiasts in the Boston Sea Rovers! The annual event is really the last major dive show in America run solely by volunteers and proceeds from the event are used for scholarships, internships, in support of other non-profit organizations such as SeaMark and the Cotting School for Handicapped Children, and to continue to promote the goals of Sea Rovers.To learn more about the Sea Rovers, please visit http://www.bostonsearovers.com/BSRpublic/library
I also spoke at the New England Aquarium as part of their Lowell Lecture Series and to the Aquarium Dive Club while visiting Boston. The general motivation behind sending this native New Englander back home was to foster new and old liaisons in capacity building in the region. Most people who attended my talks did not know that REEF conducts surveys or has a presence in New England. Part of our goal in participating in the Clinic was to promote REEF programs such as the Great Annual Fish Count; increase our number of regional Field Stations; develop partnerships for utilizing the data that we hope to begin collecting in earnest in the coming year; create a regional list serve for interested individuals to connect on REEF programs; and develop a strategic plan for the region. For our part, REEF is committed to creating a separate New England online data entry interface for our website in the coming month, revamping the NE fish ID curriculum, and hopefully adding invertebrates to this curriculum, developing a NE Advanced Assessment Team (AAT) program, then utilizing this AAT team for regional monitoring and ad hoc conservation efforts. Encouraging regional dive clubs to conduct surveys while on their winter trips in the Caribbean offers another way for NE members to get involved. Stay tuned for more news from our NE partnerships and look to see the New England online data entry up and running very soon. Ultimately, nurturing REEF's survey efforts in New England will benefit many stakeholders just as these survey data currently inform marine management decisions in our other survey regions.
There are a few people I would like to thank here for making this trip possible: Vickie Cataldo (NEAQ Lowell Lecture Coordinator) for her generous travel support to REEF; Dan Laughlin and Sarah Taylor at NEAQ; David Caldwell (Exhibitor/Coordinator of Sea Rovers); David Morton (President Sea Rovers); Bob Michelson for ongoing support of REEF; Terri Rioux (WHOI DSO); Al Bozza (NEAQ Dive Club); and especially Holly Bourbon Martel for arranging my Sea Rovers talk, co-presenting with me, and for taking on the role of Volunteer NE Regional Coordinator for REEF. Also, thanks to The New England Aquarium in Boston and the Coastal Dive Center in Hingham, MA our regional REEF Field Stations. Cape Ann Divers in Gloucester and Divers Market in Plymouth also have recently assisted REEF.
As part of REEF's continuing work on non-native species, particulary the invasive Indo-Pacific lionfish, a multi-agency technical workshop was hosted by REEF, NOAA and the USGS to develop early detection and rapid response plans for Southeast Florida. Over 20 different state, federal and organizational offices were represented at the 2-day workshop, which was held June 18th and 19th in Marathon, Florida. Breakout seesions addressing early warning and notification, jursidictions and permitting, and rapid response led to a coordinated response plan outlining detection and response efforts from intitial sighting through removal and final reporting.
The workshop featured presentations by Florida Fish and Wildlife Commission's Scott Hardin, REEF's Lad Akins, the USGS's Pam Fuller and NOAA's James Morris. In addition, REEF partners from Bermuda (Chris Flook), the Bahamas (Nicola Smith), Canada (Stephanie Green) and the National Aquarium in Washington DC (Andrew Pulver) provided critical examples of their work addressing the lionfish invasion.
While lionfish are yet to be confirmed in the Southeast Florida region south of Miami, it is believed their arrival is eminent. Plans developed as part of this workshop will be critical in helping minimize impacts of this invasive species as well as helping to prevent the establishment of other non-ative fish and invertebrates in Southeast waters. The program, once groundtruthed, will provide an Early Detection/Rapid Response model for other areas of the US and Caribbean. Funding for the workshop was provided by REEF, the Mote Protect Our Reefs fund, NOAA's Aquatic Invasive Species Program, the USGS, NOAA's National Marine Sanctuary System, and the Gulf and Atlantic States Regional Panel on Aquatic Invasive Species.
Special thanks is due to USGS's Pam Schofield and NOAA's Tom Culliton for their work in organizing and conducting the workshop.
To report sightings of any non-native species, go to www.reef.org/programs/exotic or call (305) 852-0030.
As Lad reported in an earlier article, DEMA was eventful and exciting. Beyond the networking and outreach about the lionfish invasion, REEF was proud to attend the SSI Platinum Pro Award ceremony. On Thursday October 23, Lad Akins and Anna DeLoach joined Paul Humann (1993) REEF Board of Trustees, Ned Deloach (1993) REEF Board of Trustees and Lisa Mitchell (1993) REEF Executive Director as proud recipients of the SSI Platinum Pro5000 Diver award. The SSI Platinum Pro5000 Diver card is the calling card of the world’s most elite water explorers. The list of cardholders is a “who’s who” of diving, containing the world’s most prominent dive leaders, scientists, photographers, manufacturers, retailers, and resort operators.
What makes the SSI Platinum Pro5000 Diver award so special is that it’s all about diving. The unsung dive master on any island and Jacques Cousteau earned their cards the same way—by diving 5,000 times. Let’s put 5,000 dives into perspective. It takes 500 dives a year for 10 years, or 100 dives a year for 50 years! That’s a lifetime of dedication and commitment to the sport.
Any other REEF Members out there that are SSI Platinum Pro5000 Diver, please e-mail us with your REEF number and the year you were inducted into this elite group.
The 18th Great Annual Fish Count (GAFC) is now in full swing. There are GAFC events being held around the country. One of the largest and longest running is held in the Northeast US. Over 100 divers are expected to converge at Stage Fort Park in Gloucester, MA, on July 25, for the 8th annual Northeast GAFC event. The celebration, hosted by The New England Aquarium Dive Club and REEF, will include survey dives, a picnic, free raffles and door prizes. GAFC dives are planned at seven shore locations around Cape Ann, along with dives at Nubble Light, York, ME. Every survey form submitted after each dive will count as an entry into the raffles for each diver.
Begun in 1975, the New England Aquarium Dive Club, Inc. is one of the world's oldest, largest and most active aquarium affiliated dive clubs. We share the fun of diving, a love of the sea, a concern for diving safety, and a desire to learn more about the aquatic realm and to share that knowledge with others. The REEF Fish Survey Project allows volunteer SCUBA divers and snorkelers to collect and report information on marine fish populations. The data are collected using a fun and easy standardized method, and are housed in a publicly-accessible database on REEF's Website. These data are used by a variety of resource agencies and researchers. In 2001, the acclaimed REEF Fish Survey Project and the Great Annual Fish Count was introduced to New England's SCUBA-diving community.
During our 7th Annual GAFC event held on July 18, 2008, 98 divers conducted 123 fish surveys at 7 locations around Cape Ann and southern Maine, making this the largest single day GAFC event held in the United States for an unprecedented seventh year in a row! Join us as our celebration continues with the New England Aquarium Dive Club, REEF and the Great Annual Fish Count.
For more information, please contact: Bob Michelson, event coordinator for the New England Aquarium Dive Club at (781) 848-8870, or by e-mail, firstname.lastname@example.org.
Our 2009 Fall/Winter fundraising campaign has been a huge success! Despite these challenging economic times, loyal REEF members have donated over $59,000, just $3,000 less than the Winter 2008 campaign total. If you haven’t already donated, please consider donating today to help us exceed last year’s total. It’s not too late to get this limited edition, signed print of a beautiful South Pacific reef. There are only a few left! Click here to securely donate online (https://www.reef.org/contribute) or mail your donation to REEF HQ, PO Box 246, Key Largo, FL 33037!
We are excited to kick off 2010 by continuing and expanding our core programs:
Thank you again for your dedication and support of REEF conservation programs.
Great Annual Fish Count 2010 - An exciting lineup of free identification seminars and survey dives are being organized around the country by REEF partners. Check out the GAFC Website for more details and to find out how to organize your own GAFC event. And be sure to watch the GAFC calendar of events to see what's being planned in your area.
New REEF Field Stations - This past month, we welcome five new businesses to our growing list of Field Stations. These now join the other 196 Field Stations and Independent Instructors worldwide:
Cedar Beach Ocean Lodge/49th Parallel Dive Charters - Thetis Island, BC
Divers Cove - Davie, FL
Dive Club of Silicon Valley - Santa Clara, CA
Earth, Sea and Sky - Zakynthos, Greece
Scuba Set Adventure Center - Puyallup, WA
Check Out the REEF Store! It's your one stop shop for all of your REEF Gear, ID Books and REEF Survey Supplies. Recently added items include the "Not On My Reef" Lionfish Invasion Research T-shirts and REEF water bottles.
Become a Fan of REEF on Facebook - We recently surpassed the 1,200-fan mark on the REEF Facebook Page. The REEF Facebook page is a place to find the latest information about our programs and events, REEF's marine conservation work, and exclusive content and stories. It's also a great place for our members to post pictures, fish stories and whatever is on their mind.
REEF is proud to partner with over 130 dive shops, dive clubs, individuals, and other organizations as REEF Field Stations.
This month we feature Horizon Divers in Key Largo, FL. Just down the street from REEF Headquarters, they have been a long-time supporter of REEF’s efforts. One of their hallmark efforts is supporting the REEF Marine Conservation Internship Program by allowing REEF Interns to come out on the boat for free and conduct fish surveys. Horizon dive instructor, Mike Ryan, says, “It’s a lot of fun having them out on the boat regularly and getting to know them. When other divers see their slates and see them tallying fish underwater, they become curious and often ask the interns what they are doing and why count fish. The interns are great because they have the ability to inspire divers to learn fish names and start surveying which, in turn, brings us more business!” Mike also gets into REEF surveying himself. When asked about his best lifetime sightings, he quickly said they were a Manta Ray at one of their popular dive sites and a resident Longlure Frogfish that was regularly surveyed on the Speigel Grove for nearly a two-year timespan.
Horizon Divers regularly teaches fish identification specialty courses and always encourages their students to become REEF surveyors. The shop is also very active in REEF’s Lionfish Control Program in the Keys. Most of their staff have been through REEF’s Lionfish Collection and Handling Workshop and they hold current permits to collect lionfish in the no-take Sanctuary Preservation Areas (SPAs). The dive shop also serves as a Lionfish Collection Bank, collecting, labeling, and storing collected lionfish until they pass them to REEF for research purposes. Mike recently developed a “Lionfish Safari” PADI specialty course. Mike says, “Although lionfish are an ecological nightmare, we are trying to make the best of it by engaging divers in lionfish control efforts and drumming up business at the same time.”
Divers will return to Florida Keys waters next month on a mission: net thousands of dollars in cash and prizes while protecting the environment from invasive lionfish. REEF and the Florida Keys National Marine Sanctuary are hosting the second annual lionfish derby series starting May 14, in Long Key, Fla. In 2010, the inaugural series of lionfish derbies removed 664 of the Pacific invaders from sanctuary waters. “Anyone who appreciates the diversity of the Keys coral reef should be concerned about these invasive fish,” said Sean Morton, Sanctuary Superintendent. “Divers have been actively engaged in lionfish removal in the Keys since 2009 and these tournaments are a way to reward them for their dedication to the reef.” Researchers will collect samples from lionfish caught at the derbies to learn more about lionfish genetics, growth, and impacts to native marine life. Each tournament also includes a detailed awareness and training briefing and lionfish tasting. In addition to the derby on May 14, two other events will be held later this year -- August 20 at Coconuts Restaurant in Key Largo and November 5 at Hurricane Hole Marina in Key West. To find out more about the Derby Series, visit the Derby Webpage.
Divers and snorkelers removed 1,518 invasive lionfish from Florida Keys waters during three Lionfish Derby events in 2011. Organized by REEF in partnership with the Florida Keys National Marine Sanctuary, the Florida Keys Lionfish Derby series began in 2010 to engage local communities in addressing the invasive lionfish issue. Goals of the lionfish derby series include raising awareness, educating collectors in safe collecting and handling procedures, providing samples for research, conducting lionfish cooking demonstrations and tastings for the general public, and encouraging ongoing removal efforts throughout the region. Teams of registered divers competed for cash and prizes in the categories of most, largest, and smallest lionfish. Dive teams traveled from as far as Chicago, IL.; Austin, TX; and Sunapee, NH to compete in the derbies. Participants and attendees observed filleting demonstrations and enjoyed tastings of lionfish caught during the event. Researchers from the U.S. Geological Survey, Salisbury University, University of Florida, Loyola University, international researchers from the UK, the State of Florida, and NOAA all utilized samples and data from the derbies to aid in their lionfish research. Growing populations of lionfish off the southeast U.S., Caribbean, and Gulf of Mexico are impacting native marine life commercially, recreationally, and ecologically important species. Derbies are just one of several strategies being employed to help control the lionfish invasion. Thanks to derby sponsors, including Ocean Reef Conservation Association, City of Layton, Divers Direct, Dive Key West, Spree Expeditions, Markey Marine Services, and The Weekly Newspapers. Visit www.REEF.org/lionfish/derbies for derby results and updates on future derbies. Visit the REEF Lionfish webpage to find out more about REEF's Lionfish program.