For the ninth year in a row, New England's SCUBA-diving community hosted the largest single-day Great Annual Fish Count (GAFC) event. On July 24, 2010, a stunning 104 divers conducted 114 fish surveys at 13 locations around Cape Ann and southern Maine. After conducting their surveys, divers gathered at Stage Fort Park in Glouster, MA, for fun, food, and prizes (over $8,000 in prizes were donated for the event). The event was coordinated by active REEF volunteers, Holly Martel Bourbon and Bob Michelson, and was sponsored by the New England Aquarium Dive Club. With support from the Stellwagen Bank National Marine Sanctuary, REEF expanded the Fish Survey Project to the Northeast in 2001 and participation has been slowly growing ever since. We are currently working to increase the frequency that divers conduct surveys, taking it beyond the one-day GAFC event. Regional survey and training materials are currently being revised, and a companion invertebrate monitoring program for the area is also now in development.