REEF and Lionfish Do the DEMA Show

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Some of the REEF DEMA team pose at the REEF booth - Stephanie Green, Lad Akins, Andy Dehart, Chris Flook, Lisa Mitchell.
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A popular feature at DEMA this year was REEF's display of lionfish in an aquarium.
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This special edition Lionfish print by Rogest is available through the REEF store.

Earlier this month, the Dive Equipment and Marketing Association (DEMA) held its once a year industry-wide, international trade show in Las Vegas. As part of the show, which attracts over 10,000 industry professionals and businesses, DEMA recognized the importance of the recent lionfish invasion into the Atlantic and asked REEF to present four show-sponsored talks for attendees and members.  

DEMA organizers also provided premium space at the show for an aquarium display and informational exhibit on the issue. REEF responded by providing an all-star cast of speakers and experts including Lad Akins (REEF), Andy Dehart (National Aquarium in DC), Chris Flook (Bermuda Aquarium) and Stephanie Green (Simon Fraser University). The talks were very well attended and the response from industry leaders was extremely positive. Marine Life artist, Ron Steven - better known as Rogest, was also on hand to sign special edition lionfish prints that he donated in support of REEF's efforts. During one seminar, Ron stood up to say that he never thought he would be encouraging divers to remove fish from the environment he works so hard to protect, but based on what we are seeing we should get rid of all lionfish (in the Atlantic). Similar sentiments were expressed by all who attended the talks. In addition to the talks, the 250 gallon aquarium set-up donated by ATM Aquariums in Las Vegas was a big hit. Ten lionfish were on display and provided excellent opportunities for in-depth discussions at the booth.

Next steps for work within the dive industry as outlined at the DEMA show are to work with inland dive operators to organize educational and data gathering lionfish projects and to work with island governments and on-island dive operators to conduct week-long workshops including education/outreach, monitoring, collecting/handling techniques and market development themes.

REEF will be leading its next week long in-country workshop in the Turks and Caicos in November and the next diver oriented project with Dive Provo January 17-24. For more information on how to organize a REEF-led lionfish project or to host a REEF workshop, please contact Lad Akins, Director of Special Projects, Lad@reef.org, (305) 852-0030.  To sign up for the Turks and Caicos project with Dive Provo call our REEF travel specialist at 877-295-REEF.  To find out more about REEF's efforts on lionfish, visit the REEF Lionfish Research page. 

Design by Joanne Kidd, development by Ben Weintraub