Become a Conservation Partner with REEF to show your support for protecting the ocean! Conservation Partners serve as vital sponsors of REEF’s programs, as well as centers for marine conservation actions, outreach, and education. REEF provides unique benefits to all Conservation Partners, including REEF store discounts and promoting your business to our membership of over 70,000. As a Conservation Partner you will receive materials to help you and your customers actively participate in REEF’s programs.

Check out the Conservation Partner Directory!


How to Become a Conservation Partner

Conservation Partners demonstrate their support through an annual $100 program fee and by annually participating in one or more of the conservation actions listed below.
If you are ready to become a Conservation Partner, email us at and we'll contact you to get started.

Conservation Actions

Conservation Partners earn icons for specific actions, as shown below, that they do each year. These icons appear on their directory listing.

Display the REEF logo on your website
Display REEF info at your business
Sign up new REEF members
Stock REEF survey supplies for purchase or loan
Host a REEF Fishinar viewing event
Teach a REEF fish or invertebrate ID class
Organize a REEF survey dive for a group
Host an event for REEF's Great Annual Fish Count                                          Event
Host a lionfish derby or workshop
Staff member holds Experience Level 2-5

Administer Experience Level Tests
Donate to REEF
Partner with REEF for REEF Fest or a special project
Participate in REEF's Fish Out of Water 5K Virtual Race

Who can be a Conservation Partner?

Conservation oriented businesses, like dive shops, dive clubs, dive charters, dive resorts, non-profit organizations, marine science centers, public aquariums, independent instructors, or other ocean science and conservation related institutions can be Conservation Partners.

Why Become a Conservation Partner?

  • It’s good for business. Most ocean enthusiasts want to support businesses, clubs, or organizations that support marine conservation. REEF will connect its worldwide membership of over 70,000 ocean enthusiasts to your business, club, or organization through social media posts, public talks, and promotional materials.
  • It’s good for marine life. As a water planet, the well-being of the earth depends on the health of the oceans that connect us all. Give your patrons the opportunity to give back to the underwater world by hosting REEF events like marine life ID courses, invasive species removal events, or by simply educating them about REEF’s programs and how to get involved.
  • It’s fun. Learn something new, teach something new and enjoy making a difference in the health of our oceans in concrete ways. Get hooked on giving back to marine ecosystems in the water, in the classroom, or at your local business.

Conservation Partner Benefits

  • Receive a tool kit with REEF program materials
  • Be promoted on REEF’s Conservation Partners webpage. Icons that represent Conservation Actions will be displayed next to your listing to let our membership see how they can get involved at your business, club, or organization
  • Receive a discount in the REEF Store
  • Be highlighted on REEF’s social media, and promoted during REEF’s online Fishinars (webinar series that presents instructional fish ID webinars to the public)

Choose from three Conservation Partner Tool Kits that will help you get started:

  1. Volunteer Fish Survey Project Tool Kit – For those most interested in supporting and participating in REEF’s Volunteer Fish Survey Project, a citizen science program that enlists recreational divers and snorkelers to collect data on marine life.
  • Curriculum to teach marine life identification courses
  • Conservation Partner certificate and window cling
  • REEF flag and other promotional materials
  1. Invasive Species Tool Kit – For those most interested in supporting and participating in REEF’s Invasive Lionfish Program, which seeks to control and prevent the spread of the invasive lionfish throughout the western Atlantic, Caribbean and the Gulf of Mexico.
  • Curriculum to host and teach lionfish events including derbies, collecting and handling workshops, and lionfish jewelry workshops
  • Conservation Partner certificate and window cling
  • REEF flag and other promotional materials
  1. Friend of REEF Tool Kit – For those most interested in general support of REEF’s main programs as a Conservation Partner.
  • REEF program neck gaiter
  • Conservation Partner certificate and window cling
  • REEF flag and other promotional materials
For more information, email: