Earlier this month, the Dive Equipment and Marketing Association (DEMA) held its once a year industry-wide, international trade show in Las Vegas. As part of the show, which attracts over 10,000 industry professionals and businesses, DEMA recognized the importance of the recent lionfish invasion into the Atlantic and asked REEF to present four show-sponsored talks for attendees and members.
DEMA organizers also provided premium space at the show for an aquarium display and informational exhibit on the issue. REEF responded by providing an all-star cast of speakers and experts including Lad Akins (REEF), Andy Dehart (National Aquarium in DC), Chris Flook (Bermuda Aquarium) and Stephanie Green (Simon Fraser University). The talks were very well attended and the response from industry leaders was extremely positive. Marine Life artist, Ron Steven - better known as Rogest, was also on hand to sign special edition lionfish prints that he donated in support of REEF's efforts. During one seminar, Ron stood up to say that he never thought he would be encouraging divers to remove fish from the environment he works so hard to protect, but based on what we are seeing we should get rid of all lionfish (in the Atlantic). Similar sentiments were expressed by all who attended the talks. In addition to the talks, the 250 gallon aquarium set-up donated by ATM Aquariums in Las Vegas was a big hit. Ten lionfish were on display and provided excellent opportunities for in-depth discussions at the booth.
Next steps for work within the dive industry as outlined at the DEMA show are to work with inland dive operators to organize educational and data gathering lionfish projects and to work with island governments and on-island dive operators to conduct week-long workshops including education/outreach, monitoring, collecting/handling techniques and market development themes.
REEF will be leading its next week long in-country workshop in the Turks and Caicos in November and the next diver oriented project with Dive Provo January 17-24. For more information on how to organize a REEF-led lionfish project or to host a REEF workshop, please contact Lad Akins, Director of Special Projects, Lad@reef.org, (305) 852-0030. To sign up for the Turks and Caicos project with Dive Provo call our REEF travel specialist at 877-295-REEF. To find out more about REEF's efforts on lionfish, visit the REEF Lionfish Research page.
Here at REEF, we are tightening our belts and doubling our efforts to keep our long tradition of service alive during these challenging financial times. As never before, we are counting on your financial support, which for nearly two decades has been the cornerstone of our grass-roots’ partnership protecting the marine environment. Watch your mail for REEF's Fall Fundraising appeal. Or better yet, don’t wait and donate today using our secure online form. Once again, REEF co-founder and marine life photographer, Paul Humann, has donated a special signed print as a premium gift for REEF members donating $250 or more. This year's print features a beautiful male yellowhead jawfish guarding a brood of eggs in his mouth.
Since its inception REEF’s accomplishments have been powered by volunteers and donations from many friends like you who have a strong commitment to the health and protection of the natural world. We attribute our longevity to service, ethics, innovation and the wise use of this funding. We are proud to maintain one of the lowest administrative to program cost ratios in the non-profit sector. Even so, we have been able to increase our services and support long-term projects, such as the Volunteer Survey Project, the Grouper Moon Project, and the Lionfish Invasion Research Program.
Thank you for considering a gift of any size, we truly appreciate your support and your belief in our mission.
Looking for a special gift for that certain someone. A 2009 REEF Trip makes a perfect gift. REEF Trips are not only fun, have diving and fish watching involved (which makes it perfect by my standards) but these trips are educational, green and are scheduled to some of the most beautiful Caribbean dive destinations. Also as an added bonus - all divers need a buddy so you get a good reason to give yourself a trip too!
REEF Trips are filling up fast. One trip that has been sold out for almost a year, Cozumel in December, just had a few spaces open up. This is your opportunity to join REEF Expert and Cozumel local, Sheryl Shea, on an excellent dive vacation. Sheryl is an a-fishy-a-nado extraordinaire and will be sure to infuse great fish watching, interesting local history and lots of fun on these trips. There are 3 spaces available during Week 1, December 6 – 14, including an opportunity for a double occupancy room – 1 male looking for a roommate and 1 female looking for a roommate. So if you are flying solo and don’t want to pay single occupancy we will put you in touch with a potential roommate. Please give us a call for more information and to reserve your space 305-852-0030. There are also a few spaces still available during the second trip, December 13 – 18. Please call the REEF Travel Desk for booking this trip – 877-295-7333.
So remember give the gift of Fish Watching for the holidays – we can prepare you a beautiful gift certificate and even arrange for it to be presented in an autographed fish ID book (or creature or coral) wrapped in Bottom Crawlers Holiday gift wrap. REEF Trips are a great way to enjoy yourself while making a valuable contribution to REEF on several different levels. Remember make this holiday season one that is All About The Fish!
It's one of the great things about fishwatching and doing REEF surveys - no matter how many surveys you have conducted, there is always an opportunity to find something new. These "mystery fish" are what keep folks who have done even 1,000+ surveys coming back for more. Finding a "lifer", a species new to your species life list, is always rewarding. A great part of submitting REEF surveys is that REEF keeps track of your lifelist for you.
One of the many data summary reports that are available through the REEF Website is your personal Life List Report, which includes all of the species that you have reported during REEF surveys. REEF Surveyors also have access to "My Survey Log", which lists information about each survey dive, including date, time, location and the number of species seen. In order to access these reports, you need to be logged into REEF.org. If you haven't already done so, create a Website login account today.
Active surveyors, Todd and Lynn Fulks, found one such "lifer" recently during a survey dive in San Blas, Panama -- a hogchoker (Trinectes maculatus). This little flatfish was happy to pose on Todd's slate underwater while they snapped a photo. Great find! Do you have your own great lifelist story? Please post it to the REEF Forum Discussion Board. And if you are looking for a great read this Fall, check out The Big Year: A Tale of Man, Nature, and Fowl Obsession by Mark Obmascik. It chronicles obsessed bird watchers participating in a contest known as the North American Big Year, hoping to be the one to spot the most bird species during the course of the year. If you are a fish fanatic, you will definitely see some similarities!
As Lad reported in an earlier article, DEMA was eventful and exciting. Beyond the networking and outreach about the lionfish invasion, REEF was proud to attend the SSI Platinum Pro Award ceremony. On Thursday October 23, Lad Akins and Anna DeLoach joined Paul Humann (1993) REEF Board of Trustees, Ned Deloach (1993) REEF Board of Trustees and Lisa Mitchell (1993) REEF Executive Director as proud recipients of the SSI Platinum Pro5000 Diver award. The SSI Platinum Pro5000 Diver card is the calling card of the world’s most elite water explorers. The list of cardholders is a “who’s who” of diving, containing the world’s most prominent dive leaders, scientists, photographers, manufacturers, retailers, and resort operators.
What makes the SSI Platinum Pro5000 Diver award so special is that it’s all about diving. The unsung dive master on any island and Jacques Cousteau earned their cards the same way—by diving 5,000 times. Let’s put 5,000 dives into perspective. It takes 500 dives a year for 10 years, or 100 dives a year for 50 years! That’s a lifetime of dedication and commitment to the sport.
Any other REEF Members out there that are SSI Platinum Pro5000 Diver, please e-mail us with your REEF number and the year you were inducted into this elite group.
Where people get fish smarts! Over the weekend of October 12, six REEF Level 1 & 2 surveyors got a chance to become Level 3 Advanced surveyors and increase our fish smarts with Paul Humann, Ned and Anna DeLoach and Lad Akins. I personally became a REEF customer for this event and participated in the classroom, the fun, hanging out with Paul, Ned and Anna at the cookout, diving with Lad as he found new (for us) exciting additions to our life list and took the 100 Fish - Level 3 test (good thing I passed).
As part of the event, the first of its kind, we invited surveyors who had submitted 25 or more surveys but were still rated Introductory/Novice. Linda Crouse, Kelly Drinnen, Lureen Ferretti, Karen Hausheer and Dawn Vigo were the very fist participants in REEF Fish Academy. The weekend included classroom sessions, survey dives, and evening socials. Anna DeLoach shared REEF’s vision for this new training program with our participants, “We are looking to provide our enthusiastic REEF members with a way to share their passion and knowledge for Fish Watching. REEF Fish Academy is designed to tap into this enthusiasm and provide our members a way to become mentors for others, spreading the word about fish watching and surveying. REEF Fish Academy graduates are ready share the fun and excitement of fish ID and show people what fish surveying and contributing to REEF’s database is all about - making dives that count”.
The diving and a cookout were provided by Horizon Divers, one of REEF’s valued partners here in the local community. We had two great days of diving and over 80 species of fish sighted during the intensively fish orientated weekend. We are already planning for our next REEF Fish Academy, so keep an eye out for your invitation – coming soon.
Congratulation to Lureen Ferretti – who even passed her Level 4 Fish Test during the weekend and is now an Expert Surveyor. Special thanks to the participants for their support, coming to Key Largo to dive with us, their enthusiasm and all the great feedback and suggestions. It was a fantastic weekend. Click here to find out more about REEF's Experience Levels.
Just added to the REEF Online Store -- Columbia Sportswear Bonehead Long Sleeve REEF Shirts. These Performance Fishing Gear (PFG) long sleeve shirts provide protection from the sun and chilly waterfront breezes, with the flexibility to roll up your sleeves making it the perfect REEF Fish Survey attire. They are generously cut, 100% cotton, and discretely but proudly let the world know that you support REEF and Diving that Counts! Also recently added to the online REEF store -- Limited Edition Lionfish Print by Rogest and stylish REEF caps.
The Cozumel REEF Trip in December, which has been sold out for almost a year, just had 3 spaces open up. These trips are led by REEF Expert and Cozumel Naturalist, Sheryl Shea, and are extremely popular. Please give us a call for more information and to reserve your space 305-852-0030.
A special thanks to all the REEF members who volunteered at our DEMA booth -- Park Chapman, Andy Dehart, Chris Flook, Heather George, Stephanie Green and Sue Thompson, and to Evelyn McGlone and Janet Bartnicki for holding down the fort at REEF HQ. We couldn't have done it without you!
Please remember to support REEF during our Fall Fundraising campaign.