How tourism can support the Florida Keys in a way that protects what makes it so special: our reefs, local businesses, residents, culture, and way of life? We'll look at tourism as more than visitation, showing how thoughtful stewardship can build trust, fund important projects, support local partners, and help keep the Keys strong for the future.
Christina Day is a tourism and partnership leader with Visit Florida Keys, where she works at the intersection of destination marketing, partner enablement, and responsible tourism. As Sr. Director of Partnership, she helps local businesses turn visibility into real results through strategic storytelling, digital performance insights, and integrated marketing support. Known for being a highly visible brand ambassador in the Florida Keys, Christina leads partner education, DAC engagement, and on-the-ground initiatives that connect tourism with community stewardship — from coral reef and seagrass education to sustainable visitor experiences. She brings a practical, relationship-driven approach to tourism that balances economic impact with environmental responsibility. Christina is passionate about helping partners succeed, elevating the Visit Florida Keys brand, and making tourism work better for both visitors and the people who call the Keys home.
Crystal Blaskis is the Senior Director of Community Program & Events for Visit Florida Keys & Key West, where she leads initiatives that connect tourism with conservation, education, and community impact. Working closely with organizations like REEF, local businesses, and residents, Crystal focuses on advancing tourism strategies that protect coral reefs, support sustainable livelihoods, and preserve the natural and cultural resources that make the Florida Keys unique. She works to ensure tourism plays a responsible, supportive role in reef conservation through education, collaboration, and community-led solutions.
REEF Fish & Friends is a free, monthly seminar series that features engaging ocean-themed presentations from guest speakers. Snorkelers, divers, and marine life enthusiasts are invited to join informal discussions and mingle with members of our friendly, ocean-minded community. Complimentary light refreshments are provided. The evening kicks off with a social from 6:15-7pm, followed by a presentation from 7-8pm. Seminars are also live-streamed on Facebook and YouTube.