On Thursday, April 19, REEF partnered with Whole Foods Market® for 5% Community Giving Day. The event was a great success, resulting in more than $47,000 raised between nine Whole Foods Market locations throughout Broward and Palm Beach counties. These funds will go to benefit REEF’s many marine conservation projects, including the 2018 Lionfish Derby Series. REEF representatives were present at several of the participating store locations to spread awareness about invasive lionfish and other marine conservation efforts. To encourage the public to eat lionfish, Whole Foods Market also offered free lionfish samples and a special rate for purchasing whole lionfish.